Hello, my friend!

I want to share why personal branding and having a strong online presence are so important today.

Last week, a friend of mine was telling me about how she’s struggling to land freelance clients despite her valuable skill set.

The problem? She was virtually invisible online.

You see, being great at what you do isn’t enough; you need to be discoverable as well.

That’s where personal branding comes in.

Why You Should Care About Personal Branding

Did you know that 70% of employers use social media to screen candidates? But it’s not just about job hunting. Here are a few other reasons why personal branding is essential:

• Stand out from the crowd (especially important on LinkedIn, where over a billion users compete for attention)
• Build instant trust with potential clients or employers
• Grow and improve your skill set

Getting Started With Your Personal Brand

The good news is that building your personal brand doesn’t have to be complicated. Start with these basics:

• Define your goals and target audience
• Research your competition
• Create a portfolio website
• Create content (YouTube, blog, social media)

Quick Tip From My Experience

One of the most effective ways to establish your personal brand is through a professional portfolio website.

I recently hired a new video editor for my YouTube channel, and their portfolio website played a huge role in my decision.

In my opinion, Hostinger is the best place to get started, and I’ve just uploaded a video explaining why.

Bonus: There's a huge Black Friday sale happening! You can get up to 85% off by using my link and the promo code JOSHBURNSTECH​

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Your personal brand should authentically represent who you are and what you stand for.

It’s not about creating a fake persona; it’s about showcasing your best authentic self.

Actionable Tip

Now, let's be real. Building a personal brand doesn't happen overnight.

But I promise, the effort will pay off, making you stand out from the competition.

Watch the video linked above and start building your portfolio website today.

Last Word 👋​
​Book a 1:1 call with me!

I've been getting a lot of requests for Upwork mentorship, so I decided to take action on it.

I will share everything with you that's helped me become one of the highest-earning freelancers on Upwork with over $1M earned since 2016.

​Book a 1:1 call with me today and start the process of changing your life forever!

I'm excited to meet you!
Josh

Josh Burns

​Say hi 👋 on X, Instagram, or LinkedIn​

☎️ Book a 1:1 Clarity Call​
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